It’s a fact – the spa is a billion-dollar industry and growing. And nothing can stop that. Sometime in November this year, the International Spa Association (ISPA) published its 2010 Trend Watch report, naming several interesting craze for spas in 2010:
Customer Service. Great customer service is always the best! You could present the most costly spa treatment, but when the client isn’t happy with her spa experience, it’s equal to nothing. ”In fact, 87 percent of ISPA member spas are employing customer feedback mechanisms to guarantee they’re exceeding consumers’ demands…” Spas must embrace improved means then to give the clients a more gratifying spa experience.
Spa Sampling Menus. This is a strategic way to let spa clients get a sort of ”preview” of the different treatments that they’re considering.
Spa Partnerships. This permits spas to widen their reach by building partnerships with local businesses that may also benefit from them. By doing so, spas are able to promote their business and grow the number of clients by taking the spa nearer to the clients. Several strategies can be tried on like discounted prices with partner hotels or resorts. And who doesn’t enjoy a bargain?
Social Media. From tweeting to blogging, and everything in between, it’s predicted that in 2010 social media will continue to be influential in helping spa-goers create decision from what to where of spa. Needless to say, spas should take advantage of social media to accumulate clients.
Beauty Rest. Not yet very common, but teasing option like this can certainly grow the number of spa visits. This merely means giving that extra time at the spa to catch some forty winks while enjoying a relaxing massage. Or quite more attractive is to just book a room in a spa heavy with calming aroma to catch up with your sleep.
These are just few of the exciting trends that the spa industry is eyeballing for 2010. Now, there are a plenty of greater things to look forward to for your 2010 spa excursion.
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