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Analysis on US Online Video Statistics for Oct ‘09

williams — Tue, 06 Apr 2010 14:27:25 +0000

Online video streams are gaining popularity and have increased by 26 percent in October’09 when compared to October’08 according to Nielsen’s research report. Unique viewers increased by 14.8% when compared to the corresponding period in 2008. However, the percentage decreased by 0.5% when compared to the previous month i.e. September’09.

When it comes to absolute numbers, 0.13 billion unique viewers viewed 11.22 billion streams in October’09 according to the Nielsen. These numbers convey that each unique viewer viewed 81 video streams online spending 212.5 minutes in the month of October.

YouTube Dominates Online Video Sources in October ’09
YouTube ranked top one in terms of both the categories of total video streams viewed and unique video visitors. In October’09, YouTube had 6.63 billion video streams viewed by 0.1 billion unique visitors. YouTube holds 76.4 percent of unique visitors and 59.08 percent of total video streams viewed online.

Hulu holds the second position with 0.6 billion video streams, a distant margin. The total numbers of unique visitors were 0.013 billion. Hulu is followed by Facebook at third position with total number of video streams at 2.17 billion with 0.03 billion unique visitors. MSN related sites hold fourth position with 0.18 billion streams. Numbers of unique visitors were 0.017 billion. Yahoo and Fox Interactive Media were at fifth and sixth positions.

Hulu Performed Consistently When Compared To the Last Month
Hulu firms its position at second slot showing healthy growth from 437 million video streams in September’09 to nearly 633 million video streams in October. Even YouTube posted a drop of 60 million video streams compared to the last month.

Drop in Yahoo Position Compare To the Last Month
Significant changes took place in terms of total number of video streams when compared to last month. Yahoo dropped from third position to fifth position. However, it remained at third position in total number of unique visitors. Facebook moved from tenth position to third position in terms of total video streams viewed.

Video Viewing on Social Networking Sites Registered 98 Percent Year over Year Growth
The online video stats revealed that, social network group sites showed strong growth in ‘time spent in viewing videos’ by visitors. Year over year time spent on viewing videos on social networks almost doubled increasing from 503.8 million minutes in October ’08 to 999.4 million in October’09. The number of online video streams is also increased by 45 percent from October’08 to October’09.

Facebook Clocked Huge Growth in Video Streaming
Facebook was ranked as number one online social networking and blog destination with 217.8 million video streams viewed in Ocotober’09. Time spent on viewing video on Facebook increased a significant 1,840 percent from 64.9 million minutes in Oct’08 to 677.0 million in Oct’09. The number of unique visitors grew 548 percent and total number of streams increased 987 percent during October’09 when compared to October’08. Myspace and Stickman hold second and third positions in the social network sites category respectively.

Overall October’09 online video statistics show that online video watching increased significantly among all the major players and social network sites contributed their share year over year. However, it can be noticed that there is no considerable growth when compared the previous month i.e. September’09.

Marvist is a professional seo firm providing professional seo services to small and medium scale organizations to increase search engine ranking of the website, pay per click management to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and has been rapidly growing since then and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand.

Role of Web Research in Recession

williams — Tue, 06 Apr 2010 13:13:52 +0000

Recession hit consumers are buying less, looking for better deals, and switching to different brands or stores. There is a drastic change in their attitude towards consumption. As the degree of uncertainty in businesses has raised, it is very important for business owners to consider the current economic condition while planning their marketing strategies.

In these tough times, a good insight into current state of market and consumer behaviors is invaluable for business owners. Web research plays an important role in recession to help the businesses make right choices. It not only provides valuable information on the industry, product and competitors, but also helps to find a solution to evolve and survive.

Monitors current state of industry or product
In order to survive and succeed in tough times, a good knowledge on the current state of the industry or product is very important for a business. For some brands, detailed information on the market provides a good chance to grab the market share in recession.

Web research helps them to know about their brand’s position in the current market. It also provides vital information such as the market size, share and structure for the businesses. It monitors the current state of the product and helps in pricing, positioning and branding.

Insight into consumers’ behavior
Studying consumers’ behavior is very essential in recession. Consumers don’t stop spending, but they spend in different ways than earlier. Focusing and communicating with the potential, existing, and loyal customers of brand are helpful during the critical period to survive. Web research helps you to identify them in a quick and effective manner. It also provides insights into customers’ new expectations.

Explores potential markets
Despite the recession, consumption levels and brand preferences in some markets are good. Web research plays a critical role in identifying the markets that are growing. It also helps to set up and cement the brand in new markets by providing vital information on market trends, opportunities and key success factors in recession.

Monitors competitors
Monitoring the competitors is as important as monitoring your own business in recession. Awareness on how your competitors are working, branding and particularly pricing is the key to success.

Web research provides many useful insights into your competitors such as their promotional strategies, news and developments. This level of awareness on competitors will be helpful in making right tactical choices.

Inexpensive
One of the main reasons why web research is preferred over other methods in recession is due to its cost effectiveness. Web research is inexpensive, fast, and very useful for small, medium and even for big businesses during recession. A professional web research firm provides solid direction and insights at a relatively low cost compared to other methods of market research.

People have different assumptions of the market’s condition and consumer behaviors during recession. Don’t get carried away by old paradigms. Act smartly in recession. Invest in inexpensive and effective web research to get correct and analyzed report of the market.

Marvist Consulting is an Internet marketing research firm providing professional seo, pay per click management and web analytic services to help companies to increase online sales and improve their profitability. Marvist Consulting also provides custom Internet market research Services (Professional and affordable) to find, analyze and summarize published information by our expert researchers to help you find information for decision making.

Almost 25 Percent of US Internet Users Accessing Internet through Mobile

williams — Fri, 26 Mar 2010 05:33:05 +0000

The number of visitors using mobile devices shot up to 56.9 million from 42.5 million with 34 percent growth rate year after year. The total number of Internet users in US was 227.7 million. Therefore, almost 25 percent of Internet users in US are accessing Internet through mobile. Men were still dominating the user market, which accounted for 53 percent of user market with 26 percent year after year growth rate. Women accounted for 47 percent of user market with 43 percent year after year growth rate. Year after year, growth rate was high for women as compared to men. Still in other forms of Internet technology, more men were early-adopters of the mobile Web and holding a slightly larger market share than women. (Source: Nielsen reports July’09)

In recent times, we have seen that the mobile industry is on a fast track, with huge growth in mobile marketing and advertising. While smartphone ownership was once just a business tool, more consumers than ever are using smartphones in their everyday lives. According to wikipedia, a smartphone is a mobile phone offering advanced capabilities, often with personal computer. Smartphone usage is shifting from purely business use to both personal and business use. Owners are still more than two times likely to own a smartphone for business usage only. In the past year alone, the total number of smartphone subscribers increased by 72 percent quarter after quarter, growing from 15 million subscribers in Q2 2008 to 26 million in Q2 2009. According to the Nielsen report, although the penetration level of smartphone users is still fairly low which is nearly 17 percent in Q2 2009, they make up half of the mobile Web audience. Italy tops the list of smart phone adoption while US comes on 3rd spot.

According to the overall Nielsen report, year after year the mobile usage growth rate in 13-17 age group increased by 45 percent, in 18-24 age group it increased by 13 percent, in 25-34 age group people it increased by 40 percent, in 35-54 age group people it increased by 31 percent, in 55-64 age group people it increased by 37 percent, in 65+ age group people it increased by 65 percent for July’09. Senior people recorded more growth rate for web usage through mobiles than any other age group people.

Women were busy in celebrity news to online shopping during their mobile web usage in July’09 period. People.com and AT&T Search were most likely to be visited by women in July’09 period. Men were busy with news, sports, and online games. Most of them visited Gizmodo, a technology website in July’09 period.

More Americans than ever before are buying smartphones and using mobile data services like text messaging, games, email, mobile Internet, video, and ring tones according to the Nielsen company. Teen age people in their usage of mobile phones focuses heavily on text messaging, both sending and receiving. In Q2’09 period, the top-ranked mobile activity for teens was messaging, with 84 percent of teens sending a text message, 55 percent sending a picture message, 44 percent downloading the ring tones, 30 percent using emails, and 27 percent teens downloading the games according to the Nielsen research report.

From overall research report in July’09, the web usage through mobile devices has grown rapidly year after year.

Marvist is a professional search engine optimization firm providing professional seo services to small and medium scale organizations to increase search engine ranking of the website, pay per click management to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and has been rapidly growing since then and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand.

Quality Factors For Effective Web Research

williams — Sat, 20 Mar 2010 19:07:52 +0000

Web research refers to identification, compilation and analysis of information that is already available on the web. It helps in preliminary research as well as, continuous monitoring of the market providing inputs to strategic decision-making. The correctness of any decisions taken depends upon the accuracy of the outcomes of the research. Therefore, there should not be any compromise in the quality of the research.

The quality of the Web research depends upon the attributes that are distinct only to it.

Relevancy of data:
There is a vast amount of data online, which is relevant as well as irrelevant to our requirements. Most of the information found on Internet is outdated or irrelevant. Moreover, required information may not be available from a single source. Tiny bits of relevant data from different sources should be gathered and compiled together to derive useful information. Ultimately, it is the relevancy and applicability of the data that decides the effectiveness of the research.

Credibility of the source:
There are millions of websites on Internet today. Data can be gathered from internal sources of the client, publications of governmental and non-governmental institutions, free access data on the Internet, professional newspapers and magazines, in annual reports of companies and commercial databases. Many of them provide information or data that may be inaccurate. Credible sources should be identified to collect the data.

Expert analysis:
Analysis of information needs expertise and experience. Analyst divides a completely complex data into small parts and validates by crosschecking its accuracy from the other sources. Analysis involves segregating of the relevant data according to the users requirements. An expert analyst cross analyzing the market, customers and competitors provides useful insights.

Presentation:
Presenting the analysis or the outcome of the research is the vital part of the research. It involves documenting the information in simple terms, interpreting the information in graphs, flow charts, pie diagrams etc. It helps to understand the provided information easily.

A systematic approach is necessary to search for the information using advanced tools, collect relevant data from credible sources, analyze and document the data. Every stage of research should be dealt with utmost importance to get accurate inputs, which makes Web research effective.

Global Internet Usage Trends

williams — Fri, 26 Feb 2010 04:03:49 +0000

The increasing number of Internet users every year indicates growing awareness among the people across the world. According to Internet World Stats June-09 statistics, World population reached 6.76 billions, increasing 1.4% YOY. At the same time, worldwide Internet usage penetration reached 24.7%, which means almost a quarter of the world population is accessing Internet. As the western world is saturating, the emerging world is fast catching up with the usage numbers.

One Out of Four Persons Accessing Internet
According to the Internet World Stats, worldwide Internet users reached 1.66 billions penetrating 24.7% with a growth rate of 2.8%. The number of online users at midyear 2008 was 1,463,632,361 with penetration rate of 21.9%. Now almost one out of every four persons is accessing the Internet. Earlier it was one out of five.

North America Dominates the Penetration Rate
North America is dominating with higher penetration rate of Internet users with 215 million Internet users with 73.9% penetration rate, United States and Canada being the major contributors. When it comes to total users, Asian region has the highest number of Internet users. More than 42% of world’s Internet users are coming from Asian countries with 18.5% penetration rate. On the other hand, Australia and Europe are holding second and third positions After North America with 60.1% and 50.1% respectively.

Top 20 Countries Hold More Than 75%
Top 20 countries with highest number of users are holding 76.8% of total usage. China is in top position with 298 million users and United States holding second position with 227 million users. However, when we compare penetration rates of these two countries, United States is way ahead of China. United States has more than 74%, where as China has only 22% penetration rate. Japan, India, Brazil, Germany, UK, France, Russia and South Korea are holding next positions respectively in total usage.

Overall, there is a significant improvement in worldwide Internet users compared to last year. Penetration rates improved rapidly in the emerging countries, which propelled the major growth. Even though one out of four persons is accessing Internet, still there is huge scope for improvement across the globe.

Marvist is an Internet advertising agency providing affordable seo services to increase search engine ranking of the website, pay per click management to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and has been rapidly growing since then and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand.