Tag Archives: internet marketing research
The Potential of Search Marketing In Driving ROI for Retailers
Effective marketing is key for retailers to survive and stay ahead of competition, especially in recessionary times. It is proven that search engine marketing is helping many small and medium scale enterprises to fortune 500 companies to market their products … Continue reading
YoY Retail E-Commerce Spending Seizes Negative Growth
US retail e-commerce spending in Q1-2009 recovered from 3 percent negative growth YoY when compared to Q4-2008. According to ComScore, retail e-commerce sales remained flat when compared to Q1-2008, as they recovered slightly from the immediate previous quarter. Sports & … Continue reading
Online Searches Related To Financial Turmoil Increases Significantly
The online search behavior in US seems to have changed significantly due to economic downturn. The number of searches related to terms like ‘unemployment’ and ‘unemployment benefits’ showed a significant increase of over 200%, according to comScore. Searches with terms … Continue reading
Search Marketing Is Gaining Popularity among Retailers
A considerable amount of web-only retailers believe that search engine marketing helps to get good results compared to other forms of online marketing based on a survey conducted by Internet retailer. They find search marketing as an effective strategy to … Continue reading
Why online desk research is recommended before primary research?
Online desk research is a systematic examination of the available online sources and data in the context of a research objective. In many research assignments, initial desk research is strongly recommended before primary research to gain background knowledge of a subject as well as get useful leads that will help to get the maximum from a research budget. Continue reading