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Articles Tagged ‘Internet marketing strategy’

The year 2009 ended with a positive note showing a clear growth trend in the online retail sales for the holiday season of the year. US online holiday season sales improved by a solid 5% when compared to the corresponding period last year, according to comScore report. Online sales reached to $27,121 million from 1st [...]

US online advertising revenues reached almost $5.5billion for the third quarter of 2009, according to the IAB internet advertising revenue report. It representing an improvement of 1.7percentage from Q2’2009 and declined by 5.4percentage same period in last year. The internet advertising revenues for same period last year were $5.9billions.
First time drop in since last six [...]

Search advertising revenue share increased 1.7% in the total Internet advertising in first six months of 2009, when compared to the first half of 2008. According to the Internet Advertising Bureau (IAB) report, total Internet advertising revenues were $10.9 billion in first half of 2009, declining 5.3% when compared to the corresponding period last year. [...]

Recently TNS media intelligence released a report on total US advertising expenditures during first half of 2009. According to the report, US advertising expenditures declined by 14.3% for the first half of 2009 over the same period in 2008 and reached $60.87 billion. Moreover, advertising spending during the second quarter of 2009 declined by 13.9% [...]

Online reviews are gaining more credibility and are influencing more and more online buyers. According to Opinion Research Corp., 84% of Americans say online reviews influence their purchasing decision. In a similar survey conducted by Rubicon Consulting, online reviews are more influential and come just only next to word-of-mouth publicity.
A majority of the respondents said [...]