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Search Engine Optimization (SEO) And Why You Gotta Use It!

WesleyMccormick251 — Sat, 05 Nov 2011 23:11:07 +0000

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

If you have the budget it makes sense to hire a professional who can actually get results. I’ve found that iDzion.com provides the best SEO , looking for a good SEO Company call iDzion.com today.

Analysis on US Online Video Statistics for Oct ‘09

williams — Tue, 06 Apr 2010 14:27:25 +0000

Online video streams are gaining popularity and have increased by 26 percent in October’09 when compared to October’08 according to Nielsen’s research report. Unique viewers increased by 14.8% when compared to the corresponding period in 2008. However, the percentage decreased by 0.5% when compared to the previous month i.e. September’09.

When it comes to absolute numbers, 0.13 billion unique viewers viewed 11.22 billion streams in October’09 according to the Nielsen. These numbers convey that each unique viewer viewed 81 video streams online spending 212.5 minutes in the month of October.

YouTube Dominates Online Video Sources in October ’09
YouTube ranked top one in terms of both the categories of total video streams viewed and unique video visitors. In October’09, YouTube had 6.63 billion video streams viewed by 0.1 billion unique visitors. YouTube holds 76.4 percent of unique visitors and 59.08 percent of total video streams viewed online.

Hulu holds the second position with 0.6 billion video streams, a distant margin. The total numbers of unique visitors were 0.013 billion. Hulu is followed by Facebook at third position with total number of video streams at 2.17 billion with 0.03 billion unique visitors. MSN related sites hold fourth position with 0.18 billion streams. Numbers of unique visitors were 0.017 billion. Yahoo and Fox Interactive Media were at fifth and sixth positions.

Hulu Performed Consistently When Compared To the Last Month
Hulu firms its position at second slot showing healthy growth from 437 million video streams in September’09 to nearly 633 million video streams in October. Even YouTube posted a drop of 60 million video streams compared to the last month.

Drop in Yahoo Position Compare To the Last Month
Significant changes took place in terms of total number of video streams when compared to last month. Yahoo dropped from third position to fifth position. However, it remained at third position in total number of unique visitors. Facebook moved from tenth position to third position in terms of total video streams viewed.

Video Viewing on Social Networking Sites Registered 98 Percent Year over Year Growth
The online video stats revealed that, social network group sites showed strong growth in ‘time spent in viewing videos’ by visitors. Year over year time spent on viewing videos on social networks almost doubled increasing from 503.8 million minutes in October ’08 to 999.4 million in October’09. The number of online video streams is also increased by 45 percent from October’08 to October’09.

Facebook Clocked Huge Growth in Video Streaming
Facebook was ranked as number one online social networking and blog destination with 217.8 million video streams viewed in Ocotober’09. Time spent on viewing video on Facebook increased a significant 1,840 percent from 64.9 million minutes in Oct’08 to 677.0 million in Oct’09. The number of unique visitors grew 548 percent and total number of streams increased 987 percent during October’09 when compared to October’08. Myspace and Stickman hold second and third positions in the social network sites category respectively.

Overall October’09 online video statistics show that online video watching increased significantly among all the major players and social network sites contributed their share year over year. However, it can be noticed that there is no considerable growth when compared the previous month i.e. September’09.

Marvist is a professional seo firm providing professional seo services to small and medium scale organizations to increase search engine ranking of the website, pay per click management to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and has been rapidly growing since then and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand.

Almost 25 Percent of US Internet Users Accessing Internet through Mobile

williams — Fri, 26 Mar 2010 05:33:05 +0000

The number of visitors using mobile devices shot up to 56.9 million from 42.5 million with 34 percent growth rate year after year. The total number of Internet users in US was 227.7 million. Therefore, almost 25 percent of Internet users in US are accessing Internet through mobile. Men were still dominating the user market, which accounted for 53 percent of user market with 26 percent year after year growth rate. Women accounted for 47 percent of user market with 43 percent year after year growth rate. Year after year, growth rate was high for women as compared to men. Still in other forms of Internet technology, more men were early-adopters of the mobile Web and holding a slightly larger market share than women. (Source: Nielsen reports July’09)

In recent times, we have seen that the mobile industry is on a fast track, with huge growth in mobile marketing and advertising. While smartphone ownership was once just a business tool, more consumers than ever are using smartphones in their everyday lives. According to wikipedia, a smartphone is a mobile phone offering advanced capabilities, often with personal computer. Smartphone usage is shifting from purely business use to both personal and business use. Owners are still more than two times likely to own a smartphone for business usage only. In the past year alone, the total number of smartphone subscribers increased by 72 percent quarter after quarter, growing from 15 million subscribers in Q2 2008 to 26 million in Q2 2009. According to the Nielsen report, although the penetration level of smartphone users is still fairly low which is nearly 17 percent in Q2 2009, they make up half of the mobile Web audience. Italy tops the list of smart phone adoption while US comes on 3rd spot.

According to the overall Nielsen report, year after year the mobile usage growth rate in 13-17 age group increased by 45 percent, in 18-24 age group it increased by 13 percent, in 25-34 age group people it increased by 40 percent, in 35-54 age group people it increased by 31 percent, in 55-64 age group people it increased by 37 percent, in 65+ age group people it increased by 65 percent for July’09. Senior people recorded more growth rate for web usage through mobiles than any other age group people.

Women were busy in celebrity news to online shopping during their mobile web usage in July’09 period. People.com and AT&T Search were most likely to be visited by women in July’09 period. Men were busy with news, sports, and online games. Most of them visited Gizmodo, a technology website in July’09 period.

More Americans than ever before are buying smartphones and using mobile data services like text messaging, games, email, mobile Internet, video, and ring tones according to the Nielsen company. Teen age people in their usage of mobile phones focuses heavily on text messaging, both sending and receiving. In Q2’09 period, the top-ranked mobile activity for teens was messaging, with 84 percent of teens sending a text message, 55 percent sending a picture message, 44 percent downloading the ring tones, 30 percent using emails, and 27 percent teens downloading the games according to the Nielsen research report.

From overall research report in July’09, the web usage through mobile devices has grown rapidly year after year.

Marvist is a professional search engine optimization firm providing professional seo services to small and medium scale organizations to increase search engine ranking of the website, pay per click management to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and has been rapidly growing since then and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand.

Global Internet Usage Trends

williams — Fri, 26 Feb 2010 04:03:49 +0000

The increasing number of Internet users every year indicates growing awareness among the people across the world. According to Internet World Stats June-09 statistics, World population reached 6.76 billions, increasing 1.4% YOY. At the same time, worldwide Internet usage penetration reached 24.7%, which means almost a quarter of the world population is accessing Internet. As the western world is saturating, the emerging world is fast catching up with the usage numbers.

One Out of Four Persons Accessing Internet
According to the Internet World Stats, worldwide Internet users reached 1.66 billions penetrating 24.7% with a growth rate of 2.8%. The number of online users at midyear 2008 was 1,463,632,361 with penetration rate of 21.9%. Now almost one out of every four persons is accessing the Internet. Earlier it was one out of five.

North America Dominates the Penetration Rate
North America is dominating with higher penetration rate of Internet users with 215 million Internet users with 73.9% penetration rate, United States and Canada being the major contributors. When it comes to total users, Asian region has the highest number of Internet users. More than 42% of world’s Internet users are coming from Asian countries with 18.5% penetration rate. On the other hand, Australia and Europe are holding second and third positions After North America with 60.1% and 50.1% respectively.

Top 20 Countries Hold More Than 75%
Top 20 countries with highest number of users are holding 76.8% of total usage. China is in top position with 298 million users and United States holding second position with 227 million users. However, when we compare penetration rates of these two countries, United States is way ahead of China. United States has more than 74%, where as China has only 22% penetration rate. Japan, India, Brazil, Germany, UK, France, Russia and South Korea are holding next positions respectively in total usage.

Overall, there is a significant improvement in worldwide Internet users compared to last year. Penetration rates improved rapidly in the emerging countries, which propelled the major growth. Even though one out of four persons is accessing Internet, still there is huge scope for improvement across the globe.

Marvist is an Internet advertising agency providing affordable seo services to increase search engine ranking of the website, pay per click management to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and has been rapidly growing since then and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand.

The Potential of Search Marketing In Driving ROI for Retailers

williams — Tue, 22 Sep 2009 02:07:29 +0000

Effective marketing is key for retailers to survive and stay ahead of competition, especially in recessionary times. It is proven that search engine marketing is helping many small and medium scale enterprises to fortune 500 companies to market their products and services online effectively. Search marketing helps to increase ROI by creating a strong online presence while making it easy for customers to find the retailer online.

First page search listings – crucial for website traffic
According to comScore, the core search volume for April 2009 in US has reached a significant 14.8 billion. However, a majority of population who search online go with only first 3 page search results. A survey done by iProspect, JupiterResearch and the NPD group in 2008 revealed that 92% of people who search online click on a result within the first three pages. This shows the importance of listings in search results of first three pages.
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SEM – a key driver of sales for retailers
A survey from Internet Retailer/Vovici in 2008 revealed that a significant 54.5% of retailers were able to generate more than 25% of sales from search marketing campaigns. Around 29% of these retailers were able to drive more than 50% of sales from their search marketing campaign. This shows the potential of search marketing to generate consistent sales for retailers.

Increasing the effectiveness of display ads with SEM
A recent “SEM and Online Display Advertising Integration Study” from iProspect shows that the primary response of Internet users to a display ad is a search rather than a direct purchase. While a 31% of the Internet users respond to display advertising by clicking on the ad, about 27% of them respond to it by conducting a search about it on a search engine. This proves the potential of search engines to boost the effectiveness of display advertising.

Search marketing has a bright future
A prediction from eMarketer, says that search is going to capture almost half of the US online ad spending till 2013. The overall online ad spending is going to hit $25.7 billion by the end of the year and reach $42 billion by 2013. During this entire period, search is predicted to capture around 50% share of total online ad spending followed by display ads with around 20% of the share. This shows a bright future for search marketing, but a tough competition for businesses in the search battle.

Search marketing evolved as an essential method of marketing for both brick and mortar, and online retailing companies. From the above information, it is no-brainer that search marketing is an effective solution for retailers.

Marvist is an Internet advertising agency providing professional seo services to increase search engine ranking of the website, PPC management services to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and has been rapidly growing since then and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand.